Biphasic meets Stuül Toys

With Stuül Toys, a sofa can be a bed, a boat or a door. How did you come up with the concept of your brand : so simple, yet so stimulating ?

STUÜL’s concept was born out of my personal experience. As a mother of two, I used to buy many toys for my kids. But, I soon realized that most of those toys broke easily, ended up unnoticed at the bottom of a toy basket or simply didn’t stimulate their imagination. This is when I came up with the idea of creating timeless, hand-crafted, high quality pieces that would give any child endless possibilities of playing. In conceiving these pieces, my two aims were : to expand and nourish children’s creativity and to create toys that would be passed down generations. I like to refer to them as Forever Pieces  

Since you met Rassa’s founder, Sandra Dualde, three years ago, you have been a fan of our Biphasic. What makes it different ?

I started using Biphasic three years ago because I found out it was made of all natural ingredients, and it seemed so simple and easy to use.  Since then, it has been my one and only cleanser,  because of its fresh smell, light texture and the softness it brings to my skin. I must say, it’s a real life changer in my daily skin care routine. 

In fact, this is where Biphasic meets Stuül. Because both you and Rassa believe that to create quality products you must pay special attention to materials. Your creations are made of beech wood, treated with homemade beeswax. No paints, no glue. Why ? 

Two core values of Stuül’s timeless toy concept are, first, the choice of natural and environmentally friendly materials, and second the uniqueness of each piece. All of them are hand-crafted out of a single piece of FSC certified beech wood. They are treated with homemade organic beeswax with a blend of sweet almond oil. Even though, it’s much easier to make a toy by gluing several pieces, I choose differently, to keep it’s natural authentic look. There are no two identical pieces. 

Do you think it’s important to learn to take care and respect the body since childhood, or is it something that kids naturally understand as they grow up? 

Children are not necessarily aware of their uniqueness, but it’s something they learn as they grow up with the support of their parents. So we need to show them how to respect and take care of their bodies, by maintaining a healthy lifestyle, practicing good hygiene and using natural and environmentally friendly products. 

Do you have a daily skin care ritual as part of taking care and respecting your body ? Do you share it with your two daughters ? 

Of course. I actually use Rassa’s Biphasic twice a day : in the morning and at night because I feel it nourishes my skin. Then I apply argan oil and, as of late, I finish with Rassa’s rosewood cream. This obviously awakens my kids curiosity. It is all part of educating them to take care of themselves as they grow up. 

The timeless toys you create accompany children as they grow up. So it seems that quality primes over quantity… 

We live in a society where our children tent to be exposed to material over stimulation. My philosophy when it comes to toys is to let  them « Play with less » so that they can create more. Let them enjoy and explore their imagination. They are much more capable of creating magic while playing, then we, as adults, tend to think.